My new work as Director/Producer for Contraband, featuring entrepreneur, ambassador, and artist Ananya Birla. I'm always excited for a challenge, and this one was a clean, straightforward piece to camera. The idea was simple: announce the presence, the experimentation, and the quiet power behind the new Argent Collection, featuring two premium fragrances: "Not Vanille" and "Le Oud XI" Contraband is a new voice in luxury fragrances. In the world of fashion and luxury, it feels like a fresh touch a new twist on lifestyle. It's nurtured with intent, and the detailing makes it stand out as a premium fragrance brand in a new, evolving India.

As a director and production house in India, the focus is always on translating brand intent into something real and watchable. This film was about restraint. No overproduction just clarity in messaging, performance, and tone. A piece to camera that holds attention, builds presence, and lets the brand speak confidently.

Argent Collection: as the name suggests, both fragrances have a twist, which is where the character really comes alive.

Not Vanille, not your typical vanilla fragrance. It's softer, more controlled, with a subtle balance between freshness and warmth. It doesn't hit you immediately; it builds, sits on the skin, and stays. There's a quiet confidence in it.

Le Oud XI, A more intense, layered fragrance. Oud, but not overpowering. It has depth, a bit of edge, and a refined finish that feels premium without trying too hard.

At Wild Baba Productions, we work closely with brands and advertising agencies to deliver:
TV commercials (TVCs) with strong storytelling and craft
Advertising films and brand campaigns across all formats
End-to-end production services in India for commercial shoots
Seamless on-ground execution focused on detail and efficiency

For brands and agencies looking to shoot in India, the real value comes from having a production partner who understands both creative intent and execution. From sourcing talent to managing shoots efficiently, we ensure every project is delivered with clarity, speed, and attention to detail especially in the world of TV commercials and advertising films.

I really enjoyed bringing this one to life and look forward to more. Looking forward to more work as a director and production house in India for your next TV commercial or campaign, let's talk.